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James Collins

Product Manager | Certified ScrumMaster®

  • Results–driven professional with extensive experience in software requirements and leading cross-functional teams in development, delivery, and implementation. Experienced in the use of Agile methodologies to drive product lifecycle and aligning product features with market and customer demand.

    As a child, I loved taking apart toys to understand how they worked. My favorite toys, like Legos, let me rebuild and reimagine cars, buildings, and airplanes, which I would test to their limits–rolling cars down stairs, dropping books on buildings, and tossing airplanes from various heights. Each experiment taught me how to make things stronger, better, and more resilient.

    I suppose you could say I've always had a passion for understanding what makes something work well, and what makes it work not–so–well. These early experiments also helped me learn the usefulness of feedback and iteration– skills that are critical in agile environments, in particular. This passion and curiosity has helped shape my career. I thrive on working with cross-functional teams to create innovative, user-focused products that exceed expectations.

    Areas of Expertise:

    • Managing dynamic product backlogs for comprehensive, multi-functional software platforms
    • Collaborating with distributed, cross-functional teams and stakeholders to prioritize features and enhancements
    • Balancing the unique needs of diverse user groups with overarching business objectives
    • Leveraging data-driven insights to refine user stories, align with the product vision, and deliver incremental value across interconnected product suites
    • Maintaining clarity and cohesion in development priorities while resolving cross-domain dependencies and ensuring scalability
    • Collaboration with vendor and OEM partners to support external product and marketing initiatives, data sharing, co-op program administration and brand standards enforcement
    • Management of regulatory requirements for personal information and electronic payment processing, email and SMS communications

    With a focus on execution, a value for collaboration and a driven determination to do the best work possible, I enjoy working with teams of dedicated and creative folks that are passionate about user satisfaction and producing quality products that users will LOVE.

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